| Abstract | TheÃÂÃÂ objectiveÃÂÃÂ ofÃÂÃÂ thisÃÂÃÂ studyÃÂÃÂ isÃÂÃÂ toÃÂÃÂ determineÃÂÃÂ theÃÂÃÂ merchantÃÂÃÂ andÃÂÃÂ theÃÂÃÂ user preferencesÃÂÃÂ toÃÂÃÂ theÃÂÃÂ specificationÃÂÃÂ lubricatingÃÂÃÂ greaseÃÂÃÂ lubricants,ÃÂÃÂ colorÃÂÃÂ lubricants, packageÃÂÃÂ sizes,ÃÂÃÂ shapeÃÂÃÂ packagingÃÂÃÂ labels,ÃÂÃÂ distributionÃÂÃÂ ofÃÂÃÂ lubricants,ÃÂÃÂ promotion,ÃÂÃÂ and price. Sampling using purposive sampling technique. Analysis of data using friedman testÃÂÃÂ withÃÂÃÂ 5%ÃÂÃÂ errorÃÂÃÂ level.ÃÂÃÂ IfÃÂÃÂ thereÃÂÃÂ areÃÂÃÂ differencesÃÂÃÂ thenÃÂÃÂ test edÃÂÃÂ furtherÃÂÃÂ byÃÂÃÂ LSD.ÃÂÃÂ The resultsÃÂÃÂ ofÃÂÃÂ thisÃÂÃÂ researchÃÂÃÂ noteÃÂÃÂ thatÃÂÃÂ lubricantÃÂÃÂ specificationsÃÂÃÂ preferredÃÂÃÂ byÃÂÃÂ merchants, which is preferred by the user while the grease is food grade lubricants and general machinery lubrication; the color lubricant preferred by merchantsis natural and blue, whichÃÂÃÂ isÃÂÃÂ preferredÃÂÃÂ byÃÂÃÂ theÃÂÃÂ userÃÂÃÂ whileÃÂÃÂ theÃÂÃÂ greaseÃÂÃÂ isÃÂÃÂ theÃÂÃÂ naturalÃÂÃÂ color;ÃÂÃÂ packÃÂÃÂ sizespreferred by merchants is size 350 g and 150 g with packing cup and bulk, while users likedÃÂÃÂ theÃÂÃÂ sizeÃÂÃÂ ofÃÂÃÂ 350ÃÂÃÂ gÃÂÃÂ withÃÂÃÂ packingÃÂÃÂ cup;ÃÂÃÂ formÃÂÃÂ labelÃÂÃÂ lubricantsÃÂÃÂ areÃÂÃÂ preferredÃÂÃÂ by merchants grease a round shape that is labeled with red and green as well as a square shape label in red, while the grease is preferred by the user labels round and square shapesÃÂÃÂ in red;ÃÂÃÂ lubricantsÃÂÃÂ distributionÃÂÃÂ areÃÂÃÂ preferred byÃÂÃÂ merchantsÃÂÃÂ grease ie grocery stores, retail stores, repair shops,ÃÂÃÂ and peddlers, while the grease is preferred by the userÃÂÃÂ distributionÃÂÃÂ throughÃÂÃÂ groceryÃÂÃÂ storesÃÂÃÂ andÃÂÃÂ workshops;ÃÂÃÂ lubricantsÃÂÃÂ promotionÃÂÃÂ are preferred by merchants grease is through internet media, banners, brochures, radio and posters, while users of grease likedÃÂÃÂ byÃÂÃÂ media promotion banners, brochures and posters;ÃÂÃÂ the price lubricant grease favored byÃÂÃÂ merchantsÃÂÃÂ as preferred by the user of grease that low price low quality, medium quality and medium price high price of high quality.ÃÂÃÂ |
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