| Publons ID | (not set) |
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| Wos ID | WOS:000443148700020 |
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| Doi | 10.1108/BFJ-01-2018-0060 |
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| Title | Motivation-based segmentation of local food in urban cities: A decision segmentation analysis approach |
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| First Author | |
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| Last Author | |
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| Authors | Arsil, P; Li, E; Bruwer, J; Lyons, G; |
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| Publish Date | 2018 |
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| Journal Name | BRITISH FOOD JOURNAL |
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| Citation | 12 |
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| Abstract | a:6:{i:0;s:317:"Purpose The purpose of this paper is twofold: first, to investigate the motives of urban consumers when purchasing local food products using means-end chain (MEC) analysis and second, to introduce an alternative approach to segment the market based on consumers' motivation using decision segmentation analysis (DSA).";i:1;s:132:"Design/methodology/approach DSA was used as advanced segmentation procedure of hierarchy value maps (HVMs) produced by MEC analysis.";i:2;s:218:"Findings The findings suggest that there are two main segments of local food consumers in urban Indonesia: value-for-money and health benefits. The value-for-money segment is dominant when making local food purchasing.";i:3;s:161:"Research limitations/implications This study sample is not representative of local food consumers in urban Indonesia as only three urban cities were interviewed.";i:4;s:214:"Practical implications An understanding of the motivation-based segmentation of local food in urban cities is a useful tool in order to reinforce and attract local food consumers to consume more locally grown food.";i:5;s:114:"Originality/value This study reveals the motivation-based segmentation of local food in urban cities in Indonesia.";} |
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| Publish Type | Journal |
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| Publish Year | 2018 |
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| Page Begin | 2195 |
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| Page End | 2207 |
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| Issn | 0007-070X |
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| Eissn | 1758-4108 |
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| Url | https://www.webofscience.com/wos/woscc/full-record/WOS:000443148700020 |
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| Author | Prof. POPPY ARSIL, S.TP, M.T, Ph.D |
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| File | 96315.pdf |
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