| Publons ID | (not set) |
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| Wos ID | WOS:001023487100002 |
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| Doi | 10.47750/QAS/24.195.01 |
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| Title | The Antecedent of Online Entrepreneurial Intention in Generation Z: Planned Behavior Theory Implementation |
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| First Author | |
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| Last Author | |
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| Authors | Setyawati, SM; Suliyanto; Rosiana, M; Fauzi, DR; Arini, DV; |
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| Publish Date | JUN 2023 |
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| Journal Name | QUALITY-ACCESS TO SUCCESS |
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| Citation | |
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| Abstract | This study aims to analyze the factors that influence online entrepreneurial intentions in Generation Z. The sample size in this study was 100 respondents who were born between 1996 up to 2012 and who were randomly selected- data collected using a questionnaire distributed online. The data analysis technique used Structural Equation Modeling (SEM) with SmartPLS. Hypothesis testing using the PLS bootstrap technique. This study found that self -efficacy, the need for achievement, and digital literacy positively affect online entrepreneurial intentions. However, subjective norms have no impact on online entrepreneurial intentions. Therefore, this study guides Generation Z's online entrepreneurial goals. |
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| Publish Type | Journal |
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| Publish Year | 2023 |
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| Page Begin | 1 |
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| Page End | 9 |
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| Issn | 1582-2559 |
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| Eissn | 2668-4861 |
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| Url | https://www.webofscience.com/wos/woscc/full-record/WOS:001023487100002 |
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| Author | Dr SULIYANTO, S.E., M.M. |
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| File | 150699.pdf |
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