Google Documents : Factors influencing brand switching behavior: Role of variety seeking need as moderator variable
| Title | Factors influencing brand switching behavior: Role of variety seeking need as moderator variable |
|---|---|
| Abstract | |
| Authors | S Febiastuti, AT Nawarini |
| Journal Name | Journal of Research in Management 1 (2), 34-48, 2018 |
| Publish Year | 2018 |
| Citation | 13 |
| Url | https://scholar.google.com/scholar?q=+intitle:"Factors influencing brand switching behavior: Role of variety seeking need as moderator variable" |
| Author | ALISA TRI NAWARINI, MBA |
| File | 7996119.pdf |