Google Documents : The Role Of Artificial Intelligence (AI) In Digital Marketing: How Personalization Of Content Has Implications For Purchase Intention In Ecommerce
| Title | The Role Of Artificial Intelligence (AI) In Digital Marketing: How Personalization Of Content Has Implications For Purchase Intention In Ecommerce |
|---|---|
| Abstract | |
| Authors | A Saadah, S Suliyanto, R Rahab |
| Journal Name | Proceeding of International Conference Sustainable Competitive Advantage 4 (1), 2023 |
| Publish Year | 2023 |
| Citation | 1 |
| Url | https://scholar.google.com/scholar?q=+intitle:"The Role Of Artificial Intelligence (AI) In Digital Marketing: How Personalization Of Content Has Implications For Purchase Intention In Ecommerce" |
| Author | Dr SULIYANTO, S.E., M.M. |
| File | 7658086.pdf |