Google Documents : The Role Of Artificial Intelligence (AI) In Digital Marketing: How Personalization Of Content Has Implications For Purchase Intention In Ecommerce
Title | The Role Of Artificial Intelligence (AI) In Digital Marketing: How Personalization Of Content Has Implications For Purchase Intention In Ecommerce |
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Abstract | |
Authors | A Saadah, S Suliyanto, R Rahab |
Journal Name | Proceeding of International Conference Sustainable Competitive Advantage 4 (1), 2023 |
Publish Year | 2023 |
Citation | 1 |
Url | https://scholar.google.com/scholar?q=+intitle:"The Role Of Artificial Intelligence (AI) In Digital Marketing: How Personalization Of Content Has Implications For Purchase Intention In Ecommerce" |
Author | Dr SULIYANTO, S.E., M.M. |
File | 7658086.pdf |