Google Documents : The Role Of Artificial Intelligence (AI) In Digital Marketing: How Personalization Of Content Has Implications For Purchase Intention In Ecommerce

TitleThe Role Of Artificial Intelligence (AI) In Digital Marketing: How Personalization Of Content Has Implications For Purchase Intention In Ecommerce
Abstract
AuthorsA Saadah, S Suliyanto, R Rahab
Journal NameProceeding of International Conference Sustainable Competitive Advantage 4 (1), 2023
Publish Year2023
Citation1
Urlhttps://scholar.google.com/scholar?q=+intitle:"The Role Of Artificial Intelligence (AI) In Digital Marketing: How Personalization Of Content Has Implications For Purchase Intention In Ecommerce"
AuthorDr SULIYANTO, S.E., M.M.
File7658086.pdf