Google Documents : The Role of Self Congruity on The Effect to Brand Equity on Brand Preference (Study of IT Telkom Purwokerto)
| Title | The Role of Self Congruity on The Effect to Brand Equity on Brand Preference (Study of IT Telkom Purwokerto) |
|---|---|
| Abstract | |
| Authors | AS Shofa, SM Setyawati, W Novandari |
| Journal Name | Sustainable Competitive Advantage (SCA) 12 (1), 2022 |
| Publish Year | 2022 |
| Citation | (not set) |
| Url | https://scholar.google.com/scholar?q=+intitle:"The Role of Self Congruity on The Effect to Brand Equity on Brand Preference (Study of IT Telkom Purwokerto)" |
| Author | Doctor of Philosophy WENI NOVANDARI, S.E., M.M. |
| File | 6676862.pdf |