Google Documents : The Effect of Storytelling Marketing on Purchase Intention with Empathy as a Mediating Variable
| Title | The Effect of Storytelling Marketing on Purchase Intention with Empathy as a Mediating Variable |
|---|---|
| Abstract | |
| Authors | HR Hapsari, W Novandari, RP Setyanto |
| Journal Name | Sustainable Competitive Advantage (SCA) 12 (1), 2022 |
| Publish Year | 2022 |
| Citation | (not set) |
| Url | https://scholar.google.com/scholar?q=+intitle:"The Effect of Storytelling Marketing on Purchase Intention with Empathy as a Mediating Variable" |
| Author | Doctor of Philosophy WENI NOVANDARI, S.E., M.M. |
| File | 6535841.pdf |