Google Documents : The Influence of Visual Packaging Design on Brand Preference with Mediating Variables Perceived Quality and Perceived Value (Study on Unsoed Students Consumers SilverQueen)
Title | The Influence of Visual Packaging Design on Brand Preference with Mediating Variables Perceived Quality and Perceived Value (Study on Unsoed Students Consumers SilverQueen) |
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Abstract | |
Authors | A Setyowati, SM Setyawati, M Rosiana |
Journal Name | Sustainable Competitive Advantage (SCA) 12 (1), 2022 |
Publish Year | 2022 |
Citation | (not set) |
Url | https://scholar.google.com/scholar?q=+intitle:"The Influence of Visual Packaging Design on Brand Preference with Mediating Variables Perceived Quality and Perceived Value (Study on Unsoed Students Consumers SilverQueen)" |
Author | MONICA ROSIANA, S.E, M.Si |
File | 6257819.pdf |