Google Documents : The Effect of Brand Attrativeness and Self Congruence on Purchase Intention: Customer Brand Identification as Mediating Variable (Study on Three Second Purwokerto)
| Title | The Effect of Brand Attrativeness and Self Congruence on Purchase Intention: Customer Brand Identification as Mediating Variable (Study on Three Second Purwokerto) |
|---|---|
| Abstract | |
| Authors | IA Saputri, L Suwandari, M Rosiana |
| Journal Name | Sustainable Competitive Advantage (SCA) 12 (1), 2022 |
| Publish Year | 2022 |
| Citation | (not set) |
| Url | https://scholar.google.com/scholar?q=+intitle:"The Effect of Brand Attrativeness and Self Congruence on Purchase Intention: Customer Brand Identification as Mediating Variable (Study on Three Second Purwokerto)" |
| Author | MONICA ROSIANA, S.E, M.Si |
| File | 6257803.pdf |