Google Documents : Impact of Social Media Influencers on Purchase Intention Among Generations Y and Z With Consumer Attitude as Mediation Variable
| Title | Impact of Social Media Influencers on Purchase Intention Among Generations Y and Z With Consumer Attitude as Mediation Variable |
|---|---|
| Abstract | |
| Authors | A Yuliana, W Novandari, SM Setyawati |
| Journal Name | Sustainable Competitive Advantage (SCA) 11 (1), 2021 |
| Publish Year | 2021 |
| Citation | (not set) |
| Url | https://scholar.google.com/scholar?q=+intitle:"Impact of Social Media Influencers on Purchase Intention Among Generations Y and Z With Consumer Attitude as Mediation Variable" |
| Author | Doctor of Philosophy WENI NOVANDARI, S.E., M.M. |
| File | 5819944.pdf |