Google Documents : The effect of celebrity endorsement on brand image in determining purchase intention

TitleThe effect of celebrity endorsement on brand image in determining purchase intention
Abstract
AuthorsST Adiba, A Suroso, NC Afif
Journal NameJournal of Accounting, Business and Management (JABM) 27 (2), 60-73, 2020
Publish Year2020
Citation10
Urlhttps://scholar.google.com/scholar?q=+intitle:"The effect of celebrity endorsement on brand image in determining purchase intention"
AuthorDr. NUR CHOIRUL AFIF, S.E., M.Si, M.M.
File3894332.pdf