Google Documents : ANALISIS PENGARUH BRAND ORIGIN, BRAND CREDIBILITY, SELF-IMAGE CONGRUENCE DAN HIGH INVOLVEMENT TERHADAP PURCHASE INTENTION DENGAN BRAND KNOWLEDGE SEBAGAI MODERASI BRAND ORIGIN (STUDI KASUS PADA HANDPHONE CROSS DI PURWOKERTO)
| Title | ANALISIS PENGARUH BRAND ORIGIN, BRAND CREDIBILITY, SELF-IMAGE CONGRUENCE DAN HIGH INVOLVEMENT TERHADAP PURCHASE INTENTION DENGAN BRAND KNOWLEDGE SEBAGAI MODERASI BRAND ORIGIN (STUDI KASUS PADA HANDPHONE CROSS DI PURWOKERTO) |
|---|---|
| Abstract | |
| Authors | SB Mitra, A Suroso, S Martini |
| Journal Name | Sustainable Competitive Advantage (SCA) 3 (1) |
| Publish Year | 2013 |
| Citation | 1 |
| Url | https://scholar.google.com/scholar?q=+intitle:"ANALISIS PENGARUH BRAND ORIGIN, BRAND CREDIBILITY, SELF-IMAGE CONGRUENCE DAN HIGH INVOLVEMENT TERHADAP PURCHASE INTENTION DENGAN BRAND KNOWLEDGE SEBAGAI MODERASI BRAND ORIGIN (STUDI KASUS PADA HANDPHONE CROSS DI PURWOKERTO)" |
| Author | Dr Drs AGUS SUROSO |
| File | 306750.pdf |