Garuda Documents : BAGAIMANA MEMANFAATKAN DAN MENGKOORDINASIKAN BUSINESS NETWORK RESOURCES UNTUK INTERNASIONALISASI PASAR?

TitleBAGAIMANA MEMANFAATKAN DAN MENGKOORDINASIKAN BUSINESS NETWORK RESOURCES UNTUK INTERNASIONALISASI PASAR?
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AbstractGlobalization has strong influence on SMEs business and some see this phenomenon as an opportunity to expand. Improved technology and communications have made it easier for firms of all sizes and in various locations to do business with each other. More businesses today including SMEs are pursuit foreign market for the reason of business growth. Palm sugar is the main product of Banyumas Regency and its market coverage ranging from domestic to foreign market. This research is aimed to understand the process of internationalization, how the resources are should be organized to reach foreign market. Research strategy used is case study since its complexity of the phenomena. This case study of SMEs illustrate the process of market internationalization and provides useful insight for both government and SMEs which are intend to enter foreign markets.
Publisher NameFaculty of Economics and Business Universitas Jenderal Soedirman
Publish Date2012-03-01
Publish Year2012
Doi
Citation
SourcePerformance
Source IssueVol 15 No 1 (2012): Performance
Source Page26-35
Urlhttp://jos.unsoed.ac.id/index.php/performance/article/view/721
AuthorDr Drs AGUS SUROSO
File959190.pdf