| Title | Peran Orientasi Wirausaha dalam Meningkatkan Kinerja Pemasaran dengan Kapabilitas Inovasi sebagai Mediasi |
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| Author Order | 3 of 3 |
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| Accreditation | 5 |
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| Abstract | This research was conducted to explain the differences in the results of research on the effect of entrepreneurial orientation on marketing performance by adding innovation capability as a mediating variable. This research method uses quantitative methods with the object of this research being SMEs in Kuningan Regency. The sampling technique used is random sampling method with a sample size of 100 respondents. This study uses a regression analysis tool with a product of coefficients in facilitating testing of mediating variables. Based on the results of hypothesis testing, it is known that all of them are supported by a significance level that meets the specified requirements. |
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| Publisher Name | Universitas Kuningan |
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| Publish Date | 2023-03-07 |
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| Publish Year | 2023 |
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| Doi | DOI: 10.25134/logika.v14i01.6000 |
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| Citation | |
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| Source | LOGIKA : Jurnal Penelitian Universitas Kuningan |
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| Source Issue | Vol 14, No 01 (2023) |
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| Source Page | 64-73 |
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| Url | https://journal.uniku.ac.id/index.php/logika/article/view/6000/3580 |
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| Author | Dr Doctor of Philosophy LUSI SUWANDARI, M.Si |
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| File | 3355725.pdf |
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