| Title | MODEL PENGUKURAN PREFERENSI KONSUMEN MENGGUNAKAN ANALISIS KONJOIN |
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| Author Order | 1 of 3 |
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| Accreditation | |
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| Abstract | In the point of view of marketing, problem that frequently happens in designing theÃÂ product is a conflict of interest between producer and consumer. To over iomi thatÃÂ problems, conjoint analysis can be used. conjoint analysis is a method that is used toÃÂ measure cowumer preference of a product. By this method, the characteristic ofÃÂ products which consumer like the most can be lonwn. Then can be used bv producirÃÂ to make a new product or modifi the product. There are two method ii coniointÃÂ analysb, they are metric and nonmetric conjoint analysis. |
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| Publisher Name | Universitas Amikom Purwokerto |
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| Publish Date | 2011-02-01 |
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| Publish Year | 2011 |
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| Doi | DOI: 10.35671/probisnis.v4i1.304 |
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| Citation | |
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| Source | Pro Bisnis |
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| Source Issue | Vol 4, No 1: Februari (2011) |
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| Source Page | |
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| Url | https://ejournal.amikompurwokerto.ac.id/index.php/probisnis/article/view/304/278 |
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| Author | SUPRIYANTO, S.Si, M.Si |
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| File | 325402.pdf |
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