Title | HOW TO INCREASE E-REPURCHASE OF E-PAY CONSUMERS IN PURWOKERTO |
Author Order | of |
Accreditation | |
Abstract | The purpose of this study is to explain the effect of perceived usefulness, perceived ease of use, perceived risk on e-repurchase using e-pay. Structural Equation Modeling (SEM) was used to test the empirical model. The number of samples in this study was 114 e-pay users in Purwokerto. The results indicate that perceived usefulness and perceived ease of use have a positive effect on e-repurchase. In addition, researchers can also prove that perceived risk has a negative effect on e-repurchase. |
Publisher Name | Faculty of Economics and Business, Jenderal Soedirman University |
Publish Date | 2020-06-30 |
Publish Year | 2020 |
Doi | DOI: 10.32424/1.jame.2020.22.2.2679 |
Citation | |
Source | Jurnal Akuntansi, Manajemen dan Ekonomi |
Source Issue | Vol 22 No 2 (2020) |
Source Page | 28-35 |
Url | http://jos.unsoed.ac.id/index.php/jame/article/view/2679 |
Author | DWITA APRILLIA FLORESTI, S.E, M.Si |
File | 1733824.pdf |
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