| Title | ANALISIS PENGARUH BRAND IMAGE, KETERLIBATAN PRODUK DAN MEDIA PERIKLANAN ES KRIM MAGNUM TERHADAP PERILAKU PEMBELIAN KONSUMEN |
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| Author Order | 2 of 2 |
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| Accreditation | |
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| Abstract | The purpose of this research was to analyze the influence of brand image, product involvement and advertising media toward consumer purchase behavior. Accidental sampling was applied to get 100 respondents. By using Multiple Regression this study found that brand image, product involvement and advertising media had positive effect on consumer purchase behavior. |
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| Publisher Name | Faculty of Economics and Business Universitas Jenderal Soedirman |
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| Publish Date | 2012-09-01 |
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| Publish Year | 2012 |
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| Doi | |
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| Citation | |
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| Source | Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi |
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| Source Issue | Vol 16 No 2 (2012): Performance |
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| Source Page | 1-13 |
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| Url | http://jos.unsoed.ac.id/index.php/performance/article/view/744/559 |
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| Author | Dr SULIYANTO, S.E., M.M. |
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| File | 1644537.pdf |
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