Scopus Documents # Impact of online buying behavioral tendencies of Generation Z on their parents’ consumption behavior: Insight from Indonesia

TitleImpact of online buying behavioral tendencies of Generation Z on their parents’ consumption behavior: Insight from Indonesia
Quartile2
Publication NameInnovative Marketing
CreatorDerbani A.
Page39-48
Issn18142427
Volume18
Cover Date2022-01-01
Cover Display Date2022
Doi10.21511/im.18(2).2022.04
Citedby Count2
Aggregation TypeJournal
Urlhttps://www.scopus.com/record/display.uri?eid=2-s2.0-85130953083&origin=resultslist&sort=plf-f
AuthorDr. E. SITI ZULAIKHA WULANDARI, S.E., M.Si
File85130953083.pdf