Evaluation of E-Commerce Organic Coconut Sugar: Technology Acceptance Model (TAM) and End-User Computing Satisfaction (EUCS) Model

Publons ID(not set)
Wos IDWOS:001152782900038
Doi10.47750/QAS/25.199.14
TitleEvaluation of E-Commerce Organic Coconut Sugar: Technology Acceptance Model (TAM) and End-User Computing Satisfaction (EUCS) Model
First Author
Last Author
AuthorsIndrayanto, A; Suliyanto; Restianto, YE; Iskandar, D; Kurniawan, RE;
Publish DateMAR 2024
Journal NameQUALITY-ACCESS TO SUCCESS
Citation3
AbstractThe purpose of this study was to evaluate coconut sugar e-commerce using the Technology Acceptance Model (TAM) and End-User Computing Satisfaction (EUCS) models. The sample in this study was 110 coconut sugar e-commerce users in Banyumas-Indonesia who were selected randomly. To test the causal relationship between constructs, a structural equation model of variance based on Partial Least Square was used with SmartPLS software. The results of the study prove that accuracy, format, and ease of use have a positive effect on user satisfaction, but timeliness and content do not have a positive effect on user satisfaction, and user satisfaction has a positive effect on continuance intention so the results of this study can confirm the Technology Acceptance Model (TAM) theory and the End-User Computing Satisfaction (EUCS) model.
Publish TypeJournal
Publish Year2024
Page Begin128
Page End138
Issn1582-2559
Eissn2668-4861
Urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001152782900038
AuthorIr DADANG ISKANDAR, S.T, M.Eng
File142132.pdf