Scopus Documents # Loyalty program and communication effectiveness as drivers of store loyalty
Title | Loyalty program and communication effectiveness as drivers of store loyalty |
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Quartile | 2 |
Publication Name | Measuring Business Excellence |
Creator | Curatman A. |
Page | 417-432 |
Issn | 13683047 |
Volume | 26 |
Cover Date | 2022-11-02 |
Cover Display Date | 2 November 2022 |
Doi | 10.1108/MBE-11-2020-0154 |
Citedby Count | 10 |
Aggregation Type | Journal |
Url | https://www.scopus.com/record/display.uri?eid=2-s2.0-85112038922&origin=resultslist&sort=plf-f |
Author | Dr SULIYANTO, S.E., M.M. |
File | 85112038922.pdf |