Scopus Documents # Loyalty program and communication effectiveness as drivers of store loyalty

TitleLoyalty program and communication effectiveness as drivers of store loyalty
Quartile2
Publication NameMeasuring Business Excellence
CreatorCuratman A.
Page417-432
Issn13683047
Volume26
Cover Date2022-11-02
Cover Display Date2 November 2022
Doi10.1108/MBE-11-2020-0154
Citedby Count10
Aggregation TypeJournal
Urlhttps://www.scopus.com/record/display.uri?eid=2-s2.0-85112038922&origin=resultslist&sort=plf-f
AuthorDr SULIYANTO, S.E., M.M.
File85112038922.pdf