Google Documents : Interaction Effect Between Individual Regulatory Focus and Message Framing on Sustainability Advertisement: An Experimental Study
Title | Interaction Effect Between Individual Regulatory Focus and Message Framing on Sustainability Advertisement: An Experimental Study |
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Abstract | |
Authors | Rahab, A Sitaniapessy |
Journal Name | The Social Sciences 11 (3), 196-204, 2016 |
Publish Year | 2016 |
Citation | (not set) |
Url | https://scholar.google.com/scholar?q=+intitle:"Interaction Effect Between Individual Regulatory Focus and Message Framing on Sustainability Advertisement: An Experimental Study" |
Author | Dr. RAHAB, S.E., M.Sc. |
File | 765449.pdf |