Google Documents : Interaction Effect Between Individual Regulatory Focus and Message Framing on Sustainability Advertisement: An Experimental Study

TitleInteraction Effect Between Individual Regulatory Focus and Message Framing on Sustainability Advertisement: An Experimental Study
Abstract
AuthorsRahab, A Sitaniapessy
Journal NameThe Social Sciences 11 (3), 196-204, 2016
Publish Year2016
Citation(not set)
Urlhttps://scholar.google.com/scholar?q=+intitle:"Interaction Effect Between Individual Regulatory Focus and Message Framing on Sustainability Advertisement: An Experimental Study"
AuthorDr. RAHAB, S.E., M.Sc.
File765449.pdf