Google Documents : Loyalty program and communication effectiveness as drivers of store loyalty
| Title | Loyalty program and communication effectiveness as drivers of store loyalty |
|---|---|
| Abstract | |
| Authors | A Curatman, A Suroso |
| Journal Name | Measuring Business Excellence 26 (4), 417-432, 2022 |
| Publish Year | 2022 |
| Citation | 13 |
| Url | https://scholar.google.com/scholar?q=+intitle:"Loyalty program and communication effectiveness as drivers of store loyalty" |
| Author | Dr SULIYANTO, S.E., M.M. |
| File | 6505769.pdf |